When I first heard about this partnership between Gucci and The North Face I felt two things simultaneously. 1) Typical and 2) That will work. Now I’m watching the anthem video and I’m like…damn that must have been a fun shoot. I had no idea who Francis Bourgeois was. His top Google search was a Rolling Stone article I skimmed telling me confidently that he was both the most wholesome person on the internet and/or a complete phony. Classic internet. Regardless, I liked the video. And here is the video. It’s Wes-ish Andersonny.